About Madina

Early Life

Madina Khawaja (born on 14 May) in Pamir, Tajikistan, is a humanitarian and entrepreneur and wife of Zeshan Khawaja. She is the eldest child to a working class Muslim family of Tajik immigrants.

As a child, Madina’s upbringing was divided between Moscow, Dushanbe and Pamir. At home she was the older child of three siblings, growing up in Moscow, Russia. Madina Khawaja was originally pursuing a career in Law, but always adored make up and fashion and later deciding to turn this passion into a career.

In her spare time, Madina loves travelling and exploring the World’s many different cultures and religions. Madina is fluent in Farsi, Russian and English.


Madina is the owner of Fluqe Luxe. Setting up the business in summer of 2018, makeup has always been a passion of hers from an early age. She admits “I love making women beautiful, giving them the unstoppable confidence they need for the workplace or at home”.

Fluqe Luxe, Makeup by Madina I Moscow Russia 2016

Looking beautiful can make a woman a more stronger individual. It can help her to stand out and excel in any part of her personal or professional life.

Fluqe Luxe was established to challenge existing high street salons because there was a gap in the market where women were being traditionally underserved by existing make up studios. By introducing a more affordable & professional service without leaving a dent in their pockets, there was room for much improvement within the existing beauty & cosmetics industry. Currently women pay extortionate rates for their make up at a studio.